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Parsec sells media on a cost per second basis. We deliver the attention required to build strong brands without any of the risks associated with traditional media metrics. Parsec is the first platform for buying advertising on a cost per second basis. Ads are placed across a network of premium publishers and brands are only charged for the amount of time that consumers choose to spend with their ads. Time based buying is a more efficient proxy for attention, and thus branding vehicle, than other metrics used to buy media like CPM or CPA.