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Travel industry is very competitive, so you need some tool to track every footprint and can identify the Genuine Customer. The dynamic buying behavior of travel industry pushes the technology companies cannot just accomplish their needs but also helps them grow, too. TravoCRM is the right customer relationship management and sales tracking tool that will help with measurement, scrutiny, help analyze loses and wins, and support business owners with strategic planning. Whatever be the size of business, customer relationship management is critical element of customer service, marketing and operations. CRM is all about managing customer knowledge to serve them better.