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Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital--natural resources and the ecological systems that provide vital life-support services--is in decline and relatively expensive. The next Industrial Revolution, like the first one, will be a response to changing patterns of scarcity. It will create upheaval, but more importantly, it will create opportunities. Business must adjust to these new realities. Innovative companies are already doing just that. They're profiting and gaining decisive competitive advantage--and their leaders and employees are feeling better about what they do, too. They're in the vanguard of a new business model: natural capitalism. Authors: Amory Lovins, Hunter Lovins, and Paul Hawken

Hairprint is a scientific breakthrough that restores gray hair to its natural color. Our non-toxic solution is formulated specifically for brown and black hair.

Project Drawdown is the most comprehensive plan ever proposed to reverse global warming. We gathered a qualified and diverse group of researchers from around the world to identify, research, and model the 100 most substantive, existing solutions to address climate change. What was uncovered is a path forward that can roll back global warming within thirty years.

Drawdown Paul Hawken’s new book Drawdown—The Most Comprehensive Plan Ever Proposed to Reverse Global Warming is available now. drawdown.org